Britain's premier road cycling event

Yodel: Proud to sponsor Aviva Tour of Britain

Aviva Tour of Britain is Britain's premier road cycling race and the country's largest annual free-to-spectate sporting event. Yodel has been Aviva Tour of Britain’s official logistics partner, and sponsor of the Sprints Jersey, since 2010.

As a key part of our sponsorship, we transport the Tour’s equipment across the UK. In 2015, we delivered more than 12,000 items from one stage to the next, including the teams’ equipment, flags, hospitality and the finishing gantry. Watch our video to see how we did it:

But sponsoring Aviva Tour of Britain isn't just about showcasing our logistics solutions: it's our mission to get people across the UK excited about the event and cycling in general. That's why we keep fans up to date with the latest information through blogs as well as our Twitter and Instagram channels where we host exciting competitions to celebrate the event.